Greenwashing in the built industry

What is greenwashing?Greenwashing is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's products, aims and/or policies are environmentally friendly (More info here). Basically, the company tells you the product they are peddling is environmentally friendly, but it really isn’t.Greenwashing is common for many …

Maintaining a vertical forest

Architect Stefano Boeri is the designer of Bosco Verticale (BV), a residential project consisting 900 trees on the balconies of two towers (Figure 1). It is said that the extensive vegetation produces the same ecological footprint as 10,000 square meters of forest (Click here for details). Fuelled by innovative ideas and technological advancements, urban greenery has evolved from ground level landscaping to vertical greenery on building …